Avalara enhanced employee experience by introducing a Recognition program built on the success of its Lifestyle Spending Accounts (LSA). Launched in 2024 and expanded in 2025, the unified platform enabled strong adoption and engagement across nearly 5,100 employees.
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Peer-to-peer and social recognition messages surpassed the entire lifecycle of the prior manual program — achieved in under two months.
High employee satisfaction with Avalara's flexible, personalized LSA benefits set the foundation for a seamless Recognition rollout.
More than half of Avalara's nearly 5,100 employees engaged with the new Rewards & Recognition program within its first 60 days of launch.
Over a third of employees engaged with both programs, demonstrating the power of a unified platform to drive cross-program adoption.
Avalara is a leading provider of cloud-based tax compliance automation, supporting nearly 5,100 employees worldwide. Committed to building an exceptional employee experience, Avalara partnered with Espresa to launch a Lifestyle Spending Account program in January 2024, followed by a Rewards & Recognition program in February 2025 — delivering two powerful programs through one seamless platform.
"Launching recognition on the same platform as LSA let us move fast and build momentum. We weren’t just introducing a new program, we were amplifying a culture of appreciation and engagement with tools our teams were already using."
Discover how HR leaders are using Espresa to deliver flexible, data-backed benefits programs that strengthen engagement, retention, and employee experience. Explore our case study library to see how organizations are applying these strategies to support diverse teams globally and equitably.
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